Increasing conversions through a personalised, contextual search and discovery experience

Warner Leisure hotels

Transforming guest experiences with personalisation and flexibility

Warner Leisure Hotels, a UK-based operator of holiday resorts, is known for offering adults-only breaks focused on entertainment, dining, and wellness. With an outdated and inflexible platform, Warner struggled to adapt to shifting demographics and deliver personalised experiences.

By partnering with Netcel and Optimizely, Warner transitioned to a flexible, scalable platform that enabled hyper-personalisation and improved user engagement, setting the stage for continued digital growth and success.

Roadblocks to digital success

Warner Leisure Hotels faced several challenges that limited their ability to engage customers effectively and drive conversions:

Outdated platform: Their legacy CMS lacked the flexibility needed for personalisation and couldn’t deliver tailored experiences or support robust search functionality.
Changing demographics: Warner needed to attract a younger audience, but the existing system made it difficult to adapt to evolving customer needs.
Data integration: Fragmented data systems created challenges for seamless integration and hindered the ability to deliver a cohesive experience across touchpoints.

The transformation journey

We worked closely with the client to create a flexible, scalable digital platform that would enable dynamic, hyper-personalised user experiences. Using Optimizely’s capabilities, we designed a solution that tailored content and offers based on user behaviour, while also implementing an advanced search function which allowed users to find the most relevant breaks based on personal preferences. Given high traffic volumes at peak times, we built a scalable framework that dynamically adjusted content to maintain performance.

Delivering meaningful impact

The transformation resulted in a significantly improved user experience. Warner Leisure Hotels can now offer a more personalised journey, with tailored content, searches and recommendations that better engage users.

The marketing team has greater autonomy over content, allowing for faster execution of targeted campaigns, while the new platform’s scalability ensures a smooth experience even during high-traffic periods.

The transition to Optimizely has laid the foundation for ongoing growth and personalisation, positioning Warner for long-term success in the competitive leisure market.

Thank you to the Netcel team for delivering a successful website. The team’s clarity of communication, calmness, responsiveness, and shifting of priorities and demands played a huge part in making this project a pleasure to work on and deliver.

Stephen Fairweather Senior Digital Marketing Manager

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