See the platform in action
See the platform in action, and learn how Optimizely Configured Commerce can transform your digital experience and drive more profitable outcomes for your organisation.
Building a digital platform for AF Group smart procurement
Netcel partnered with AF Group to help transform and evolve how they make a difference for their members. The new digital platform is enabling members to quickly find the products they need, place orders and repeat orders efficiently, when they need to, wherever they are and on any device.
Read how AF Group have transformed their members digital experience using Configured Commerce
"Our goal is to build a digital platform that helps us to improve the AF Member experience by creating an online channel to enhance our customer journey. From day one Netcel have grasped what we are trying to achieve and understood the importance of putting the AF Member experience first. This is a large scale and exciting new project for AF and we are pleased to be working with a committed and experienced partner in Netcel."
- Samantha Barrell, Head of Technology, AF Group
We can provide advice and support wherever you are on your digital journey.
Once completing the form, our friendly team will be in touch to find out more about how we can help your business.
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Differentiating your UX in B2B commerce experiences
As with designing any UX experience, building great B2B commerce experiences comes down to understanding the needs of the user: their motivations, needs and context.
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Raising the bar for digital experience for AF Group members
Netcel are delighted to announce our digital project partnership with AF Group, the largest cooperative farm input buying group in the UK.
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Download the guide: Unlocking the B2B Commerce Opportunity
Are you ready to mature your digital offerings and deliver a seamless, personalised online buying experience that your customers expect?