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Bridging the Digital Execution Gap

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55% of organisations embarking on digital transformation have made big strides this year.

So what’s holding the rest back?

Bridging the Digital Execution Gap is 2024 research which draws on the experience of more than 350 Digital Change makers. This research looks at the challenges that typically hold organisations back as well as addressing how the successful ones are keeping pace with evolving customer expectations, constantly evolving technology advancements, and a dynamic economic landscape.

Surprisingly, the issues haven’t changed much in two years. So why are company's still struggling to execute?

In eight chapters, we compare findings from our 2022 report with the market today, unpack key statistics and anecdotal feedback, and share context, wisdom, and recommendations from our experienced consultant practitioners.  

This report explores:

  • The "digitisation trap": Why simply updating systems doesn't equate to digital maturity
  • The perception-reality disconnect: How organisations overestimate their digital progress
  • Five key roadblocks hindering transformation journeys: What impedes advancement

Full of data-driven insights and recommendations, the research will help digital strategists make sense of the challenges and find ways to bridge the gap and achieve meaningful change.