Optimizely named THE leader in the 2025 Gartner Magic Quadrant for Digital Experience Platforms
2025 marks a defining moment in the evolution of Digital Experience Platforms (DXPs), with Optimizely officially recognised as THE Leader in the latest Gartner Magic Quadrant™ for Digital Experience Platforms. This achievement reinforces Optimizely’s position as the top choice for organisations looking to optimise their digital strategies, drive meaningful engagement, and achieve measurable business results.
For years, Adobe has dominated the DXP landscape, but according to Gartner, its complexity and high costs have often created barriers to success. Optimizely’s recognition signals a shift in the market—organisations now prioritise agility, experimentation, and real ROI over feature-heavy solutions. At Netcel, we see this first-hand. Our clients need more than just a platform; they need a solution that enables them to move faster, test smarter, and deliver truly personalised digital experiences. Optimizely excels in making this a reality.
Justin Masters, Netcel CTO and Optimizely Most Valuable Professional (OMVP) commented:
"I was thrilled to hear Gartner recognise Optimizely as the #1 DXP. Witnessing firsthand the incredible progress Optimizely has made, and will continue to make, as they surpassed every other platform has been inspiring. The drive of the Optimizely team to reach this position is truly commendable. As a partner, it’s a pleasure to work with both the platform and the exceptional team at Optimizely, helping our clients achieve their organisational outcomes.”
Tim Parfitt, Netcel CEO also commented:
"Massive congratulations to the team at Optimizely. This incredible achievement is thoroughly deserved, following Optimizely's relentless pursuit over many years to be crowned the world's #1 DXP. As one of the UK's leading experts in Optimizely, the team at Netcel couldn't be happier with today's news."
What sets Optimizely apart?
Optimizely continues to push the boundaries of digital experience with cutting-edge advancements in AI-powered content generation, data-driven experimentation, and composable digital architecture. In the 2025 Gartner Magic Quadrant, it ranks highest for ‘Ability to Execute’ and furthest for ‘Completeness of Vision’—a testament to its deep market understanding, forward-thinking technology, and ability to drive real business outcomes.
With a proven track record of delivering scalable, secure, and integrated digital experiences, Optimizely empowers businesses to turn digital potential into measurable success.
The Gartner Magic Quadrant is widely regarded as the benchmark for evaluating technology vendors in the DXP space. To be named the Leader, Optimizely has demonstrated:
- A compelling vision for the future of digital experience management
- Superior execution, delivering measurable business value for global enterprises
- Continuous innovation in AI-driven personalisation, experimentation, and content intelligence
- A robust, flexible platform integrating content, commerce, and optimisation
- A thriving partner ecosystem, ensuring businesses have expert support for implementation and scaling
Netcel + Optimizely: A Partnership Driving Digital Excellence
As an Optimizely-exclusive Platinum Partner, Netcel has seen first-hand the transformative impact of its solutions. Our strategic consultancy, technical expertise, and data-driven approach help organisations fully leverage Optimizely to deliver seamless and engaging digital experiences.
From personalised content strategies to advanced experimentation frameworks, we work closely with clients to ensure their digital investments translate into tangible growth. The combination of Optimizely’s cutting-edge technology and Netcel’s proven expertise creates a powerful formula for digital success.
Do you need a DXP?
In today’s fast-moving digital landscape, meeting customer expectations while managing internal roadmaps, diverse stakeholders, and emerging AI capabilities is no small challenge. A Digital Experience Platform (DXP) helps businesses stay ahead by offering:
✅ Centralised Content Management – Ensuring brand consistency across multiple digital channels.
✅ Personalisation Capabilities – Delivering tailored content to different audience segments.
✅ Omnichannel Delivery – Creating seamless experiences across web, mobile, email, and social.
✅ Enhanced Customer Engagement – Driving deeper interactions through AI-driven personalisation.
✅ Analytics & Insights – Enabling data-driven decision-making to optimise digital performance.
✅ Scalability & Flexibility – Future-proofing businesses with adaptable technology.
For organisations considering their next move in digital transformation, Optimizely’s recognition as the 2025 Magic Quadrant Leader is a clear signal of where the industry is heading. Businesses that prioritise agility, personalisation, and data-driven decision-making will thrive—and Optimizely provides the ideal platform to make that happen.
How to Get Started
If you’re looking to elevate your digital experience strategy, Netcel is here to help. Whether you’re considering a DXP migration, refining your personalisation approach, or exploring AI-driven experimentation, our team can guide you through every step.
Get in touch with our experts to explore how Optimizely can drive real business impact for your organisation.
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