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From Digital Transformation to Digital Evolution

Survival of the quickest

Latest Research: From Digital Transformation to Digital Evolution

Over the past two decades, digital has proved itself to be the theatre for the most exciting, innovative and disruptive commercial and social initiatives to impact how we shop, connect, build relationships, become more efficient and grow our businesses. This report has been designed to take the temperature of where we stand in 2022, after many years of discussing the concept of digital transformation as a strategic goal to enable these benefits.

Dom Graveson

Designing Digital Experiences That Engender Trust

It used to be the case that, if you knew what to look for, a fake was easy to spot. Typically humans are quite adept at spotting fakes when they don’t seem ‘quite right’. There’s usually some kind of giveaway that prevents you from trusting it. The best fakes make those giveaways difficult to detect, but they tend to take more skill or cost more money. Often both. Gaining someone’s trust is crucial to starting and maintaining any relationship, and the more that relationship requires any kind of financial, intellectual or emotional investment, the more crucial it is to establish, and remain deserving of, that trust.

Phil Heywood

Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new market insights report exploring digital maturity, digital transformation and the drivers and barriers to digital evolution, created in partnership with Optimizely, Siteimprove and independent research agency London Research.

  • Learn from the challenges and successes experienced by digital and marketing leaders across multiple sectors.
  • Insights on how organisations are benchmarking their digital maturity and the key drivers and barriers.
  • Gain valuable, actionable insights on the capabilities, tools, measurement and governance frameworks that will enable you to grow and optimise their digital offerings for the future.

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