Transforming Metro Bank's digital customer experience
Metro Bank
We built the revamped website on the latest version of Optimizely (formerly Episerver), using our recognised Optimizely expertise in delivering complex integrated websites.
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The Netcel team
Metro Bank
We built the revamped website on the latest version of Optimizely (formerly Episerver), using our recognised Optimizely expertise in delivering complex integrated websites.
As with designing any UX experience, building great B2B commerce experiences comes down to understanding the needs of the user: their motivations, needs and context. Unpicking their mental models and their jobs to be done are central to this. It’s like a colleague said to me, 'B2B is like B2C, only more so'.
Age UK
Through a series of strategic engagements, we developed an iterative and cost-effective plan that would help the charity create a responsive site to support the increase in mobile visits, and rebuilt the code to facilitate it.